Freddy Taylor - a 1ina100 artist and an Edinburgh College of Art student was commended for his entry into this years Roses Student Awards.

The brief was to walk into any supermarket, choose a brand you dislike and re-brand & re-package, anything goes. Taylor chose Geo Organics.

Taylor's concept was to reflect the honesty of the brand and product through innovative packaging and a new logo: Bean Bags

www.freddytaylor.co.uk